Animation is a relatively new trend in logo design. Over the last couple of years, various industries have experienced a boom in animated emblems. Modern technologies allow designers to create animated logos in a variety of formats (CSS, GIF, SVG, etc.) and use them on websites, in mobile apps, in video clips, and in other media with dynamic content. This post will tell you what gives animated logos an edge over their static counterparts.
In addition, we’ll cover the top services for making animated logos. You’ll learn how to create a smart animated logo with minimum effort. To top it all off, Logaster will surprise you with a collection of cool animated logos that will fuel you with inspiration. We bet that we’ve managed to stir up your curiosity! Without further ado, let’s get started!
What makes animated logos so popular?
Originality is not the only strong point of animated logos. More importantly, an animated logo can add new value to your brand identity. Let’s take a deeper look into what makes animated emblems so attractive for designers and business owners.
- Due to their dynamic nature, animated logos have the power to catch – and, more importantly, retain – an audience’s attention. People are used to static pictures, which is why a moving image immediately grabs their attention. If you want your design to be catchy and upbeat, animation is an easy to way to achieve this. After all, attracting attention is the main function of any corporate emblem.
- Compared to their regular counterparts, animated logos can incorporate more information about your company. You can turn your logo into a mini presentation that will tell your brand story, visualize the advantages of your products and services (“before/after” approach), and much more. An animated logo offers an easy-to-perceive, entertaining way to introduce your company to potential customers.
- Animated logos look organic in different contexts, from video clips (ads, presentations) to mobile apps to websites with dynamic content. (By the way, search engines love dynamic content!) Moreover, animation looks appropriate on both desktop computers and mobile devices. In fact, animation has an even bigger impact on mobile users than on desktop users.
- Bold and impactful, animated logos greatly contribute to your brand recognition. Because people are good at memorizing unusual things, animation can establish a strong emotional bond with your audience. Over decades, some animated designs have gained a truly iconic status. We bet you’ve known the famous Metro Goldwyn Mayer lion since you were a kid!
These are the key reasons why animated logos are wildly popular in the business world. What’s more, some renowned brands have hopped onto the bandwagon by overhauling their static artwork into dynamic images.
How to create an animated logo
We bet you’re itching to craft a beautiful animated design of your own! Remember that Logaster is always there for you, regardless of the type of logo you want to create. Alternatively, you can benefit from the possibilities of special websites. To save our readers’ time, we’ve created a list of the best platforms for designing animated logos.
With this intuitive service, any rookie designer can easily craft an animated emblem. Register an account, select “Create a New Video”, and click the “Start From Scratch” button in the upper right corner. You’ll see a large list of animation samples on different topics.
Select the suitable sample, upload your static logo by clicking “Upload Image”, and enjoy your new animated artwork! Furthermore, Biteable can help you create a brand video for an ad banner, presentation, slide show, etc. Plus, you can cut a GIF logo out of a video clip. Fast and easy!
This service features a powerful editing module that allows users to convert regular logos into animated artwork in minutes.
You can choose from a variety of original templates (Space, Fire, Glass, Ocean, Electricity, etc.) and elaborate special effects. Most animations last 10-15 seconds. Choose the right theme and upload your static logo to the editor to get a stunning animated design! Each template comes with a demo so you can preview it.
While Tube Arsenal specializes in creating previews for video clips, it’s also a pro at designing animated logos. The service boasts a highly functional 3D editor that will help you craft a quality animated emblem in 3 steps. Visit the gallery and choose your favorite animation sample, which you can then edit (including color, text, texture, etc.). Add your logo to the animation and download it in one of the popular formats. Done! Although a professional tool, Tube Arsenal doesn’t require advanced skills or special design software.
With Adobe Spark, you can choose whether to craft your animated design right on the website, or in the iOS app. In the slide editor, you’ll create a new Spark Video project, select the right video sample, and upload your content. Adobe Spark works with images, videos, icons, texts, and fonts.
If you don’t have a static image handy, you can search in the Adobe Spark database. Your result will be a high-quality branded video clip in MP4. As the next step, you’ll need to convert the MP4 file into an animated logo in GIF or another popular format.
One of the best things about this DIY animation maker is its clear, visually appealing interface. Non-techie users will love it! Users can choose from among 6 unique video styles, 100+ icons, and 175+ sound effects. Choose the sample you like best, add your logo, and specify your corporate colors. You can also add visual effects and music from the Animaker collection. Furthermore, you can create introductory and final animations with your logo and other brand identity symbols for use in your video clips and product presentations. As you can see, Animaker is a one-stop solution for all your design needs!
Fiverr is a major freelance service marketplace with thousands of professional designers who will be happy to create a beautiful animated logo for you. You can filter potential candidates by specialization, rating, price, and other important parameters. Plus, you can check out the works of a designer you like. Using Fiverr is as easy as ABC. You’ll need to register a new account, enter “logo animation” in the search field, and choose the designer who meets your criteria. Because Fiverr is an international platform with specialists from all over the world, you’ll need a basic knowledge of English to communicate with the candidates.
Animate logo samples
Now we invite you to take a look at some amazing animated emblems used by companies in different industries. We hope this collection will unlock your creative potential and encourage you to think beyond the boundaries.
While the services we’ve covered in this post are undoubtedly useful, the Logaster logo maker can easily beat them all. Along with a multi-language interface, Logaster features a jaw-dropping selection of images, plus powerful editing features. Trust Logaster with your logo and watch it work magic!