General information

Out of a quite unremarkable part of a ship, an anchor has become a powerful, globally recognized symbol and even object of worship. Back in time, an anchor was depicted on coins, coats of arms, and medals. Nowadays, an anchor is a common visual image when it comes to branding and promoting online services, e-commerce stores, and other brands. An anchor has a rich, multifaceted meaning. It’s associated with hope, valiant sailors, sea voyages, distant countries, exciting discoveries, and ability to face challenges. Plus, an anchor is viewed as a symbol of safety, stability, joy, and peace.

Anchor Marketing Logo
Anchor Bow Logo
Anchor Candle Logo
Anchor Clothing Logo

Anchor Podcast Logo

What brands use an anchor logo

Anchor Hocking, a celebrated dishware producer, found a clever way to work an anchor into the middle of its brand name. On their emblem, Anchor Podcast paired a wireless signal icon and abstract image of an anchor. Anchor Bank placed a hand-drawn blue and white anchor close to their name. The established watch company Ulysse Nardin used an anchor to split the two words in its brand name. You can see this succinct yet impressive emblem across all products of the brand.

Anchor Hocking Logo
Anchor Bank Logo
Ulysse Nardin Logo

What images to use

Luckily for designers, an anchor has a simple, easily identifiable silhouette that doesn’t need too much elaboration. Even a minimalist image is enough to create the right associations. While some businesses display an entire anchor, others opt for its part, e.g. shank or “horns”. Feel free to use an anchor to enhance your text-based logo or replace a letter in your brand name. If you’re up for experiments, you can doodle a couple of abstract anchor drawings and then choose the best one.

Anchor See Logo
Anchored All Aboard Logo
Anchor Hoagies Logo
Anchor Logo

Anchor by Panasonic Logo

What colors to choose

If your business has to do with sea voyages or transportation, your best color choice includes shades of navy blue and green. To communicate reliability and safety, it might be a good idea to recreate the stunning color of steel by using grey gradients. The rule of thumb is this: to choose the suitable colors, you first need to understand what it is that you want to say through your visual image and what message you want to send to your target audience.

Anchor Original Butter Logo
Anchor Salon Spa Logo
Dockers Logo

Logos created by Logaster

Before you start creating, you can familiarize yourself with the works of our users.

Deep Sea Logaster logo
Anchor Logaster logo
Captain Jack Logaster logo
Double Anchor Logaster logo
Iron Port Logaster logo
Ocean Plus Logaster logo
Salty Sailor Logaster logo
Sea Wolf Logaster logo
Wardroom Pub Logaster logo

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