Pharmacies around the world are easily recognized by a cross emblem. A snake twined around a cup is also easily recognized as a pharmacy logo. Most often a cross is not concluded in a frame, although if the color is picked correctly, the frame will become the fine addition of a logo. For example, the frame can be painted green, and the sign on it – white.
But you don't have to follow the old, worn-out ideas when creating a new modern logo. Sometimes a logo can be shaped as a pill, a circle with a slit on the middle. The following logos are great examples of non-standard ideas: CVS Pharmacy, Live OAK Pharmacy, and Thomas Pharmacy.
The color is important as well. White, green and blue colors have been associated with pharmacies and we seem to have more trust in those. But you can add a little red to “dilute” the cold colors. R Pharm chain has an interesting emblem that uses a styled green cross. Style Pharma chain uses a white cross on a crimson background.
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