The bar logo will become a brand name that will promote successful development in the field of marketing and support business at a high level. When creating a logo, you must remember that it will be present in outdoor advertising (sign). Its presence is also important in the exterior and interior design, In order for the brand name to be recognized and consistent with the institution's philosophy.
How to choose the right elements?
Fire is a symbol of the restaurant business, bearing a deep semantic aspect. Therefore, very often in bar logos, you can find the elements of fire. But the creative solution may be to associate the image with the name of the place. The title letter of the bar can be represented in the form of a beer mug, a cutlery, a headdress of a cook, etc. An important component is the visual impact.
What companies use?
The most famous companies in the world used symbols that are associated with the name for their logo. For example, the famous THE DEAD RABBIT GROCERY & GROG uses a dead rabbit as a logo, and NIGHTJAR depicts a bird as a goat. THE BAXTER INN uses a western style logo.
How to choose the right colors?
Red, orange, yellow, burgundy, brown harmoniously underline the bar theme. But it should be borne in mind that such a color scheme is not suitable for all types of bars and cafes. A beer bar or a place with Mexican cuisine can and should have fire colors in its signature emblem. But in vegetarian restaurants that promote healthy food, the symbolism of fire with bright red shades does not fit. In this case, it will be a great solution to choose green and blue shades. It is this spectrum that symbolizes healthy, ecologically clean food. The same option can be chosen for owners of fish bars located on the sea or river coast.
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