What companies use?

The green Lacoste logo probably features the most famous crocodile in the world! At the same time, the image of an alligator is not an obvious choice for businesses. When considering this green symbol for your visual identity, you must take into account its complex connotations.

Symbolic meaning

A crocodile is all about power and stamina. For this reason, this image is very popular among sports clubs and teams. (Think Louisiana Ice Gators, Florida Gators, Florida Everblades, and a few other household names.) As a crocodile lacks visual attractiveness, many brands prefer better looking animals to represent their values and ideas.

How to choose the right elements?

A circle seems like an ideal option for us. Alternatively, you can use an ellipsis or pattern consisting of curved lines. Forms with straight or sharp angles (squares, diamonds, etc.) should be used with caution. If you’re managing a sports club, dressing your crocodile in your team uniform might be a good idea. To show that you’re a strong rival, be sure to add fierceness to your green mascot.

How to choose the right colors?

As for the background color, you can’t go wrong with black. Plus, you can pair black with red or deep blue. A crocodile emblem is not the best place for sunny, optimistic colors, such as yellow or orange.

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