17 Successful Companies That Started Out During Crises

The word “crisis” in Chinese consists of two hieroglyphs: “danger” and “opportunity”. These opportunities were used by dozens of currently popular brands that opened up during economic downturns. Using themir stories as an example, we’ll show why the crisis of 2020 is not a reason to abandon plans for launching a business. 1. WhatsApp Two […]

Categories: Great Brands Logos

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the […]

Categories: Great Brands Logos

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its […]

Categories: Great Brands Logos

The TikTok Logo: The Meaning Behind the Colorful Note

TikTok: History, Features & Differences With Musical.lyTikTok’s Brand Identity: Colors, Fonts & SymbolsStep-by-Step TikTok Logo Drawing More than 800 million users a month, young audience, creative challenges – that’s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. In this article, we’re going to tell you about the brand’s history […]

Categories: Great Brands Logos

7 Types of Logos: Which One to Choose?

Types of logos Wrapping it up A logo is an organic part of your brand identity. Despite its small size, a logo is responsible for a number of important functions that determine your company’s success. It’s the first thing your potential customers see when making acquaintance with your brand. A good logo ensures that your […]

What Does BMW Logo Really Mean?

The BMW logo, roundel or emblem is certainly one of the world's most recognized symbols. It has always featured the famous circular design with the letters BMW at the top of the outer ring. The inner colors of blue and white are also the Bavarian State colors.

Categories: Great Brands Logos

NBC Logos: From Microphone to Peacock

NBC is known for its colorful peacock emblem. However, the beautiful bird has not always graced the logo of the telecom giant. Over the years, the brand has overhauled its brand identity more than once. Read on to find out more! About the NBC first logoLogo evolutionHow would NBC logo look like if it were […]

Categories: Great Brands Logos

JCPenney Logo: When Brand Identity Changes Can Do Harm

A major American retailer, JCPenney has had a record number of logos over the years. However, constant shifts and changes have played a nasty trick on the company reputation. Read on to find out why “new” doesn’t always mean “better”.   JCPenney backstoryLogo evolutionHow would JCPenney logo look like if it were made in Logaster? JCPenney […]

Categories: Great Brands Logos

Kool-Aid Logo: Power of Consistency

Kool-Aid has long become a household name for mouth-watering flavored drinks. Over nearly 100 years, the company has only had three rebrandings. Read on to find out how loyalty and consistency can help your business achieve new heights. How it startedLogo evolutionHow would Kool-Aid logo look like if it were made in Logaster? How it […]

Categories: Great Brands Logos

HBO Logo: The Power of Consistency

HBO is the oldest premium television network in the US. Despite all challenges and hardships, the company has managed to build a strong customer following. One of the factors behind HBO’s success is its potent logo that has remained unchanged since 1980.  BackstoryLogo evolutionHow would HBO logo look like if it were made in Logaster? […]

Categories: Great Brands Logos

Doritos Logo: Crispy Branding

If a company that has a widely recognizable visual symbol, it can afford the luxury of not mentioning its brand name when promoting its products. The audience can easily identify a brand by simply looking at its emblem! In this post, we want to share with you the incredible story of the Doritos brand. Company […]

Categories: Great Brands Logos

YMCA Logo: The Power of Triangle

The YMCA logo is recognized by 97% of Americans. Over more than 150 years, this youth organization has gained recognition and respect not only in the US, but all over the globe. In this post, we’ll talk about the symbolism behind the YMCA emblem. Story behind YMCA and its first logoLogo evolutionHow would YMCA logo […]

Categories: Great Brands Logos

Pampers Logo: From Red to Blue

Over several decades, Pampers remains one of the biggest producers of baby and toddler products. Did you know that the company logo has only changed 4 times over the course of 60 years? Explore the secrets of the Pampers brand identity with us! First emblemLogo evolutionHow would Pampers logo look like if it were made […]

Categories: Great Brands Logos

Nintendo Logo: How Japanese Brand Conquered The World

The name “Nintendo” speaks for itself. The renowned video game producer is enjoying a global fame. But we can bet you didn’t know that the brand started out in the 19th century as a playing cards manufacturer. In this post, we’ll talk about how the Japanese giant has managed its brand identity over the years.   […]

Categories: Great Brands Logos

Brand Identity Lessons from ExxonMobil: How To Do Smart Rebranding

ExxonMobil Corporation, a major American oil and gas company, has lived through several reorganizations and rebrandings. It remains one the strongest oil giants in the international market. Read about how the brand structure and logo have evolved over the years.  Company backstoryLogo evolutionHow would ExxonMobil logo look like if it were made in Logaster? Company […]

Categories: Great Brands Logos

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